Writing Sales Letters That Sell

By Joe Love The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site. For any direct marketing campaign to be successful, you need to have a combination of marketing tools in order to make your offer repeatedly. One of the most potent tools you can use in your direct makreting is the direct mail letter. The letter, whether you're using it through the mail or the internet, is the actual sales pitch. It relays what your product or service is, and how much it can benefit the prospect. In short, the letter should do everything that a traditional person-to-person sales pitch does. Here are ten things that will make your letters more effective: 1. It must have a headline. The headline is the ad for the letter. It flags down the reader to read more. 2. Present the facts. Begin with a statement of basic truth, known and accepted by the reader. By introducing known facts, your create believability for later statements in the letter. 3. Do as much personalizing as possible. Personalize name, address, special interests, and anything else you can. 4. State your offer in the beginning, again in the middle, and again at the end. 5. Create a sense of urgency by giving prospects a cut-off date by which time your readers must respond to your offer. 6. Always include a P.S. The P.S. is the second thing readers read, following the headline. 7. Stress your main points with underlines, bold type, all caps, or a yellow highlighter effect. But don't stress too much. 8. Use short paragraphs, sentences, and words. In lettes of two or more pages use subheads. 9. Use black ink, plus blue to underline more important points. Print your signiture and make notes in the margins or hand-write a P.S. 10. Tell the reader exactly what to do upon completing the letter, along with how to do it, and when to do it. A succesful direct marketing campaign might consist of four pieces sent at two-week intervals: a two page letter, then a one page letter, then a postcard, then a telephone follow-up. It is important to remember that even the best letters don't get read if the envelope doesn't get opened. So make the envelope enticing to get your recipients to open it. You can do this by putting a "teaser" line on the outside, motivating the person to open it. You could use a window envelope with a photo of free gift, resemblance of a check, or some other unique design. This increases curiosity and gives the recipient a reason to open the envelope. The same is true for your e-mails. Make sure you put something recognizable in the subject line so that the recipient will recognize that is from you and will peak their curiosity, otherwise, they'll likely delete it without opening it. You should have an entire file of letters for different occasions: promotions, offers, thank-you, follow-up, referral seekers, and more. Always test you letters until you have a file of proven winners. All contents Copyright(c)2004 Joe Love and JLM & Associates, Inc. All rights reserved worldwide. All trademarks are the property of their respective owners. Joe Love draws on his 25 years of experience helping both individuals and companies achieve financial success, increase profits, and build total success. A former ad agency executive and marketing consultant, Joe's work in personal development focuses on helping his clients identify hidden marketable assets that create windfall opportunities and profits, as well as sound personal happiness and peace. Joe can be reached at: joe@jlmandassociates.com Article Source: http://EzineArticles.com/?expert=Joe_Love http://EzineArticles.com/?Writing-Sales-Letters-That-Sell&id=12609 buy generic carisoprodol online
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A Personal Loan Can Make Your Dreams Come True

By [http://ezinearticles.com/?expert=Pranav_Das]Pranav Das The greatest irony of human beings is that they are never satisfied with their lives. Once we used to be food gatherers and hunters. Later we learnt to cultivate crops and cook food. Development took its own course and now we are in the ultra modern world. Today, technology has become a part and parcel of our lives. In every sphere of life we have to deal with technological equipments. And why should we not use them, after all they make our lives easy and comfortable. Today, we have luxurious cars, air conditioners, television sets, 3G mobile phones and a lot of other things at our disposal. But, most often we fall short of money to buy such items. Availing personal loans is an easy option in such cases. personal loans are a loan that is specially designed to meet your personal needs. And personal needs may vary from one person to another. One can use a personal loan to buy a new car. One can use it to finance ones holiday tour. One can utilise the money to fund ones higher education. One can use it for home renovation or buying expensive household items. So, there is no end to the uses of personal loans. You can use it for as many purposes you can think of. There are two kinds of [http://www.chance4finance.co.uk/personal-loans.html]personal loans available in the market. One is called a secured personal loan whereas the other is called an unsecured personal loan. A secured personal loan, as the name suggests is secured for the lender. It is given against collateral that is usually your house. So the lender is at low risk. In a secured personal loan the rates of interest are low. Also, the monthly installments are small and the repayment period can be long and flexible according to your suitability. On the other side an unsecured personal loan is charged with a bit higher rate of interest. As the creditor grants such loans without any collateral he is at high risk. Also, an unsecured personal loan has bigger monthly installments and shorter repayment period. Since the lenders are secured in allotting a secured personal loan they do not hesitate to grant huge amount of money, whereas its difficult for the borrowers to take large amount of money in an unsecured personal loan. Secured personal loans involve valuation of your house and much paper work so they take much of your time. But unsecured personal loans are approved very fast as they are free from the annoying work of valuation of property and paper work as such. Author: The author is a business writer specializing in finance and credit products and has written authoritative articles on the finance industry. He has done his masters in Business Administration and is currently assisting Chance4finance as a finance specialist. For more information please visit ==> http://www.chance4finance.co.uk Article Source: http://EzineArticles.com/?expert=Pranav_Das http://EzineArticles.com/?A-Personal-Loan-Can-Make-Your-Dreams-Come-True&id=150754 canadian pharmacy phentermine
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Franchising Offers NO Guarantees --

By Don Monteith You have to ask --- IS a FRANCHISE FOR YOU? There are NO guarantees. You invest your money and take your chances. My own experiences include franchises for personnel agencies, temporary help services, diet centers, restaurants and PC training schools. Some of these franchises proved very important in our business plan and growth into a multi-million dollar enterprise. However, there were some expensive lessons that we learned through the process. As with any business, you must determine whether or not to enter a particular venture. First, assess YOUR reasons for going into ANY business, not just a franchise opportunity. Your best decision may be to buy a franchise. On the other hand, you may not be ready for any business venture. YOUR DECISION YOU must become a SUPER snoop or investigator. Ask the tough questions. You cannot expect exactly the same results as another owner of a franchise. If you are buying brick and mortar then its location, location, and location. Also, its not only the location. Employees can make or break a company. Your investment in the company or your ability to fund the enterprise are factors. Your own leadership ability is a key element. Links are important, too. It is imperative that you ask a lot of what if questions. What if I stay with my present employer? What if I go broke? What if I dont LIKE the business? What if my spouse does not like my new hours of work? What if I dont like selling? Why do YOU want your own business? Is it just a dream? Were your parents owners of their own enterprise? Franchise? Joint ownership, partnership? Again, YOU are your own person and must make your own decision. Family history of owning a business is NOT necessarily a guarantee of your success. TIRED OF THE BOSS Are you tired of your Supervisor or the Boss telling you what to do? Yes? That's not a good reason to jump ship. Operating a business requires more than a need for change or the desire to do as you please. Business owners DO NOT get to do as they please UNLESS they please to spend most of their time worrying or thinking about their business. Dealing with employees, payroll, benefits, vacations, sickness, children, spouses, vendors, customers, inventory, taxes, lawyers, accountants, auditors, IRS, EEOC, insurance, and more. TOTAL COMMITMENT Purchasing a franchise requires TOTAL commitment. Your energy, your money as well as other assets (collateral) are required to back up your new venture. IF you are NOT prepared to invest these qualities and resources into your franchise, then STOP here. EVALUATING YOUR SKILLS
Your experiences and potential success As a first and often overlooked step, ask yourself why you want to purchase a franchise. This question, although basic, is an excellent way of evaluating your reasons for going into business. List every reason you identify, no matter how far-fetched it may seem. Divide your list into two separate components. Separate the viable reasons from the trivial ones and categorize them accordingly. It isn't unusual for reasons to range from the desire to be your own boss to the desire to be a billionaire. Consider the following questions: Are you a leader?
Do you like to make your own decisions?
Do others turn to you for help in making decisions?
Are you willing to accept managerial assistance
from the franchisor?
Are you willing to comply with the provisions
outlined in the franchise contract?
Do you enjoy competition?
Do you have will-power and self-discipline?
Do you plan ahead? Do you like people?
Do you get along well with others? Important questions need answers covering your physical, emotional and financial status. All part of being the successful business owner. Are you aware and understand the picture of: 12 to 18 hour work days
six days, seven days a week
Saturday and Sunday schedules
Physical stamina required
Family strains and commitment
Reduced income possibilities
Risk of loss, your family savings
Risk of failure and starting over Answering yes to all of the above means that you have some of the skills needed to operate a successful franchise and/or private business. A no answer means that you may have to acquire additional skills and/or talent through others or training. Have you had any business training in school?
Are you willing to delay your plans UNTIL you
acquire the skills? FAMILY INVOLVEMENT When you complete your self-analysis, discuss your results with your family and your financial advisor. Their feedback can help you make the right decision. If you all agree that you have most of the skills needed to operate a successful franchise, then you should feel comfortable proceeding with your plans. If, however, they feel you lack most of these skills, then you may need to consider delaying your plans until you are better prepared. Above all, be honest and objective with yourself. It is YOUR future that we are dealing with in this analysis. MY FIRST FRANCHISE At the time, I was 30 years old and had already co-owned two businesses in my early years before 25 and had spent the last
4-1/2 years with an envelope manufacturer as an executive on the management team. To make a long story short, I spent almost 2 years in this franchise before realizing we had too many chiefs (investors) and few indians (workers). Very quickly, heres the point. The headquarters (franchisor) had a great track record in the home city and was making a lot of money. This is important. Why? Was there a link to the source of business? YES! Our problem? We did not own or have the link that would turn the business into the same success story as the home office, the franchisor. You have to look deep to find the details. A number of factors can be the link which makes your business successful. Lets name a few it could be YOU, or a member of your staff, the location, unlimited financing, a large investor, new equipment and many more possibilities. Be sure you KNOW the success links. Sometimes they are hard to find but it is essential that you discover them BEFORE investing your money. Action Tip: A franchised business has NO guarantee. You need a valid reason to begin a new business. Know that it takes full-time commitment from you and your family. You should know 'thy-self'. Leadership skills are required. Risk of failure is real and increase in skills level is important. Imperative to KNOW the success link in the home franchise. Don Monteith spent 32 years as co-owner of several franchises and a personnel/staffing business. Every year, his firm placed hundreds of job candidates in their dream job. Today, Don shares his business and career expertise through his newest websites on the Internet. Lots of FREE ideas - suggestions - ready for your perusal and study. http://www.Career-Coaching-Central.com
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Giving Back

By [http://ezinearticles.com/?expert=Brian_Gabrielle]Brian Gabrielle Uncle Sam keeps applying the heat, but it's not the kind of warmth that soothes Shaq's aging body when it starts to ache. Bodog.com founder Calvin Ayre knows all about America's long arms, heating pad and pursuit of folks who operate offshore gambling sites, but these things don't dash his spirit. Associates say he doesn't like talking about "all that," though. Last July, Costa Rica-based BetOnSports CEO David Carruthers and others were arrested, then incarcerated, while trying to board a flight in Texas. They faced racketeering, conspiracy and fraud charges for taking sports wagers from residents of the United States. That happened on the eve of Bodog.com's annual Las Vegas conference. The situation's volatility prompted last-minute cancellation of the summer confab as Ayre chose to stay tucked away in his island paradise on Antigua, safely out of the reach of feds. Those same associates flash another pre-interview yellow light: public speculatation about what might have happened had he flown to Vegas or, for that matter, how the whole offshore gambling issue eventually might be resolved, really isn't even on Ayre's menu. "What more can be said?" Ayre himself quickly acknowledges Sin City won't be hosting a Bodog.com affair any time soon -- if ever --though a similar gathering outside the States remains a distinct possibility down the road. The site has become too sophisticated to limit itself to America's gambling Mecca. "If our marketing conference were to be held today, it would be held internationally and would have evolved to include a much broader focus on digital entertainment marketing -- that is to say, television, music, mixed martial arts, event production, social networking, you name it," Ayre said. "From the time of our last conference (in 2005), we've really expanded our reach and brand recognition into the greater global community, so we're confident that we have the ability to attract a global audience to any type of event we put on. "It simply boils down to time and resources and, because we're so focused on other areas of growth, we've decided not to hold an event of this magnitude -- at least for the forseeable future. "This is not to say that we won't continue to throw some of the world's greatest events, including our international BodogFight Pay-Per-View shows." One classic Las Vegas event that will catch Ayre's eye in summer 2007 -- along with the rapt attention of millions across the planet -- is the World Series of Poker June 1- July 17 at the Rio Hotel and Casino. Ayre won't be on hand himself, of course, but he'll have a pulse on what's happening, just like last year. Jamie Gold, the 2006 main event champion, had Bodog.com ties, but his victory was tarnished by ensuing legal action that cost him a large part of his $12 million winnings as well as his sponsor. When the subject is broached, Ayre briefly displays a keen sense of humor by inserting a smiley face in an e-mail message about the matter, but quickly makes it apparent this is another saga he won't/can't openly discuss. He'd rather talk about the tournament ahead. "Last year, Bodog accomplished its goal of qualifying over 500 players to the WSOP," Ayre said. "Over 400 of these players made it to the main event. "Only one of them won it, though. "This year, we've decided to take a little bit different approach and let our customers decide whether they want to use their winnings to pay for their entry into some of the land-based tournaments. "We have therefore added something called, 'Player's Choice,' where players can walk away with $12,000 qualifier packages and opt for a choice to participate in WSOP, WPT and other events or just to keep their own money."Harrah's, sponsor of the WSOP, has severed official bonds with most online betting sites, transparently feeling Ol' Sol beating on its back, but Bodog.com has sun screen status because of its sponsorship deal. Ayre, youthful appearing at age 45 and still a playboy/debonaire ladies' man, wears more hats than you'd find in a Fifth Avenue Easter parade: globe-trotting entrepreneur, jet-setting high-lifer, former athlete, true visionary, generous philanthropist. Already a master of cyberspace, the skies aren't even the limit as far as Ayre's concerned. A self-made Canadian-born billionaire and one of People Magazine's 50 hottest bachelors, Ayre has taken Bodog.com Entertainment, an online gaming technology and eCom services company that he founded in 1994, and turned it into a multidimensional, all-compassing digital entertainment brand. He finds the entertainment industry challenging "because people are always changing." "The ability to innovate and put your own distinguishable twist on things is invaluable when it comes to keeping people interested," continued Ayre, recently profiled in a Forbes Magazine story about the world's richest men. "We will always see this as a challenge, and it will always propel us to try new things. "Considering the progressive nature of Bodog, it will be a continual driving factor for years to come. "As for goals, I think the number No. 1 goal for us in terms of business is managing our growth. "We're growing rapidly, and considering our expansion into new markets and new forms of entertainment, we've been successfully able to manage our growth up to this point. "It would be a goal of ours to continue to build on this, as we take our growth to a whole new level." Ayre remembers his humble beginnings well and considers himself fortunate to have risen above the level of quiet desperation that frames so many lives, even though it ultimately was his own drive and determination that fueled the glamorous lifestyle he lives today. He harkens to his roots in rural Saskatchewan and chatters like a church lady on subjects such as abundance and the importance of giving back. Bodog.com's continued success is vital, but so are charity and philanthropy. "I would really like to see us achieve the same level of success with our charitable foundation as we've seen with our business endeavors," Ayre said. "With The Calvin Ayre Foundation, we've worked hard to deliver results in all core areas of focus, from giving back to those that are less fortunate, to supporting education initiatives of underprivileged children, to protecting indefensible animals, there are a lot of projects that have achieved a high level of success, but there is still a lot of work left to be done. "The remainder of the work can be seen as both personal and organizational challenges, but we're more than confident that we can overcome them and continue to make a meaningful and lasting difference in the lives of so many others." Brian Gabrielle is a documented member of the Professional Handicappers League.
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A Co-signer Can Aid Home Loan Approval!

By [http://ezinearticles.com/?expert=Kate_Ross]Kate Ross Many requirements are usually not met by main applicants but can easily be fulfilled by a co-signer. What one alone cant get, can be achieved by the power of two combined. When you apply with a co-signer, his credit score, income, credit history, assets, etc. are also taken into account at the time of loan qualification and if either you or the co-signer fulfills a requirement, it is considered to be covered by the two of you. Co-Signer: Concept When you apply for a loan with a co-signer, he is responsible for the repayment of the loan as much as you. He is obliged by the same loan terms and is legally responsible just like you. If you fail to meet the monthly payments, the co-signer has to pay the installment since otherwise, the lack of payment will also be recorded into his credit history. Being a co-signer implies risks. If you are asked to act as one, bear in mind that you will be responsible for the lack of payment of the main applicant and will have to substitute him or else the delinquency will be reported and added to your credit report. Moreover, the lender can take legal actions against you in order to recover his money. The [http://www.badcreditloanswizard.com]lender doesnt have to follow a certain order, he can choose between claiming you the money or the main applicant. Requirements Not Met There are income requirements for home loans that you may not be able to fulfill. When applying with a co-signer, the incomes are combined and if the addition of both meets the requirements you can get approved. In many cases, when it comes to couples the combined income can raise a bit the required minimum but it never reaches more than 20% more. Credit requirements are also important when it comes to home loan approval. In this case instead of adding, the co-signer credit situation can replace yours and fulfill the requirements. If your credit score wont allow approval, the co-signers score will be taken into account and if his reaches the minimum score required, the loan will be approved without hassles. 100% Financing In many cases, in order to get approved for a [http://www.badcreditfinancialexperts.com]home loan, a down payment is required. If you cant provide a down payment, you can opt for requesting 100% financing on your home loan. But approval for this kind of loans is complicated. In order to guarantee approval you may need to apply with the aid of a co-signer. That way youll be able to obtain full financing for the whole propertys value without having to put money down. Kate Ross is a professional consultant with fifteen years in the financial field. She helps people in the process of securing personal loans, mortgage, refinance or consolidation loans and prevents consumers from falling into financial scams.
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